social Media
The Social Media Strategy Solopreneurs Are Overlooking
(And How to Fix It with One Simple Shift)
If you’re a solopreneur wearing all the hats—creator, marketer, service provider—social media can feel like a never-ending to-do list. Instagram, TikTok, YouTube, Pinterest – it never ends. You post consistently, use trending audio, and even show your face on camera… but conversions? Crickets.
You’re not alone. The problem isn’t your work ethic. It’s the strategy—or rather, the missing piece of it.Let’s talk about the social media strategy you might be overlooking (and how to fix it with ease and intention).
The Most Common Mistakes in Social Media Planning
- Posting without purpose – You’re creating to stay visible, not to guide your audience to action.
- Treating every platform the same – What works on Instagram Reels won’t hit the same on LinkedIn.
- Ignoring analytics – You’re guessing what’s working, not measuring it.
- Forgetting the buyer journey – You’re selling to strangers instead of nurturing potential clients.
If this sounds familiar, you’re not doing anything wrong—you just need to go deeper with your strategy.
Aligning Content with Your Sales Funnel
Let’s break it down:
- Top of Funnel (Awareness): Tips, trends, storytelling, behind-the-scenes
- Middle of Funnel (Interest/Consideration): Case studies, mini-trainings, FAQs, results
- Bottom of Funnel (Action): Direct offers, limited-time promotions, testimonials, booking links
When each post serves a stage of the funnel, your content becomes more than just noise—it becomes a conversion engine.
The Missing Piece: Audience Journey Mapping
Think of your ideal customer as being on a journey. They don’t go from stranger to superfan overnight. You have to build the relationship.
Here’s how that journey typically looks:
- Awareness – “Who are you?”
- Interest – “I like what you’re about.”
- Consideration – “Could you solve my problem?”
- Action – “I’m in! Let’s work together.”
If your content isn’t touching each of these stages, you’re likely missing conversions because your audience isn’t ready to take the leap. Your job is to meet them where they are and move them forward, one piece of content at a time.
Batch Creation + Intentional Engagement = Time-Saving Magic
Creating from scratch daily? Burnout city.
Here’s a better way:
Batch content by funnel stage – Create 2–3 posts for each stage per week.
Use a simple planning tool – Even a spreadsheet will do (or grab the free content planning guide 😉).
Schedule & engage with intention – Set time for DMs, comments, and relationship building.
Let Data Drive Your Strategy
No more guessing what’s working. Start looking at:
Saves and shares (awareness/interest)
Replies and clicks (consideration)
Bookings and sales (action)
Check these monthly and ask:
What types of content get the most engagement?
Which CTAs are converting?
What needs to be tested or tweaked?
A Simple Example Strategy Template
Weekly Plan Example
next steps
If you’re done winging your content and ready to create a strategy that actually grows your business, I offer 1:1 social media strategy sessions tailored for solopreneurs like you.