
course creation
Pricing Your Course: Strategies That Maximize Profit and Value
Let’s talk about the one thing that keeps so many course creators up at night…
“What the heck should I charge for this thing?!”
Too low? You’re leaving money on the table. Too high? You’re worried no one will buy. Somewhere in the middle? Cue the overthinking spiral.Good news: pricing doesn’t have to feel like a shot in the dark. With the right strategy, you can price your course in a way that feels aligned and profitable.
Let’s break it down
Factors to Consider Before Pricing
- The Transformation: The bigger the outcome, the higher the perceived value.
- Your Audience: Can they afford a premium course? Are they DIYers or ready for the done-for-you shortcut?
- Your Time Involvement: Is it fully self-paced or do you offer coaching, community, or support?
- Market Positioning: Are you the budget-friendly intro or the expert-level solution?
Remember: pricing isn’t just math—it’s marketing.
First: What Are You Really Selling?
Hint: it’s not just content.
You’re selling transformation—a shift from point A to point B.
So before you slap on a price tag, ask yourself:
- What result will this course help people achieve?
- How fast or efficiently will they get there?
- What is that result worth to them?
A course that helps someone lose 20kg, land their dream client, or save 10 hours a week? That’s a real, valuable transformation—and it should be priced accordingly.
Pricing Tiers, Bonuses & Bundles
One price doesn’t always fit all. Offering pricing tiers can help you reach more people and boost your revenue.
Example:
Core Course: $197 (self-paced)
VIP Package: $497 (includes live calls + private community)
Ultimate Bundle: $997 (course + templates + coaching session)
Sweeten the deal with bonuses like:
A fast-action discount
Bonus mini-course
Downloadable toolkit
1:1 audit call
The right bonus can tip someone from “maybe later” to “I’m in!”
How to Justify a Higher Price (Without Feeling Icky)
Raising your price doesn’t mean being sneaky. It means showcasing value.
Make it clear:
What problem you solve
What’s included (modules, calls, support, downloads, etc.)
The time or money they’ll save
The end result they can expect
Think about it: would you rather pay $99 for “20 videos,” or $499 for “a complete system to double your income in 90 days”?
People don’t pay for stuff, they pay for results.
Tools to Test, Tweak & Optimise Pricing
Not sure where to start? Try:
- Gumroad or Podia split tests
- A/B pricing emails to your list
- Asking past students what they would pay again (and why)
- Offering a founder’s rate during your first launch to gather testimonials
Then review what worked, tweak the offer, and level up for the next round.
Common Pricing Myths (Let’s Bust ‘Em)
“Cheaper means more sales.” Not necessarily. Low price = low perceived value.
“If I charge too much, no one will buy.” The right people will. And they’ll show up more invested.
“I have to compete on price.” You don’t. Compete on transformation, support, and style.
“I’m not an expert yet.” You only need to be a few steps ahead of your audience.
Confidence sells. Don’t price based on fear—price based on impact.