it’s all in the brand
Branding Articles
This is where you’ll find all of my branding articles — packed with tips, strategies, and inspiration to help you build a brand that stands out and connects with your audience. Learn how to create consistency, clarity, and confidence in everything you share.

branding
5 Signs Your Brand Needs a Refresh (and What to Do About It)
Your brand isn’t a one-time project—it’s a living, breathing part of your business. As your services grow, your audience shifts, and your goals evolve, your brand should evolve too. What once felt fresh and aligned may no longer reflect who you are, what you offer, or the kind of clients you want to attract.